McLaren F1 has introduced a third livery change for the 2023 Formula 1 season. Unveiling a modified color scheme set to be featured in the upcoming Singapore and Japan races. Departing from its traditional look, McLaren’s new livery is predominantly black. Accented by the familiar orange that typically dominates the team’s car colors. This alteration aligns with McLaren’s commemoration of the 60th anniversary of its founding as Bruce McLaren Motor Racing in 1963. Discover McLaren reveals F1 livery change for Singapore and Japan.
In previous races, McLaren showcased a ‘Triple Crown‘ livery in homage to the achievements of its cars in events such as the 1974 Indianapolis 500, the 1984 Monaco Grand Prix (which the team has won 14 times), and the 1995 Le Mans 24 Hours. Additionally, McLaren modified its livery at the British Grand Prix to highlight one of its sponsors, Google Chrome.
Zak Brown, McLaren Racing CEO, expressed enthusiasm about the partnership with OKX. Stating, “Our partnership with OKX goes from strength to strength, and it’s fantastic to celebrate it with this incredible livery.” The unique livery, known as ‘Stealth Mode,’ offers a fresh and exciting look for the Singapore and Japan races and McLaren hopes that fans will embrace the change.
Williams Joins Mclaren With Livery Changes in F1
McLaren isn’t the only team making significant livery changes. Williams is also altering its design as part of a sponsorship arrangement with Gulf oil company. This change will persist for the Japan race and the subsequent event in Qatar. Formula 1 regulations stipulate that significant livery changes during a championship must be approved by the FIA and the Commercial Rights Holder, as outlined in Article 9.1.b of the FIA’s F1 sporting regulations.
Another innovation pioneered by McLaren, Digital-Out-of-Home (DOOH) advertising technology from Seamless Digital, is set to make its official debut on AlphaTauri’s cars. This technology allows sponsor graphics on F1 cars to change dynamically as the vehicles race on the track. AlphaTauri is preparing to implement this technology starting in 2024. Coinciding with a potential rebranding following Red Bull’s decision not to sell the team but instead realign its identity with the main Red Bull team. AlphaTauri discreetly tested the DOOH panels on its AT04 cars during 2023 events leading up to the Singapore race.